Product: Management and Development
https://www.pmd.igdp.org.br/journal/pmd/article/doi/10.4322/pmd.2012.009
Product: Management and Development
Original Article

Product development with service differentiation in the food industry – a case study

Eduardo Pinheiro Freme Ferreira, Paulo Carlos Kaminski

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Abstract

This paper presents relevant aspects of product development with associated services. First, the main topics are introduced by the bibliographical review. After that, a new form to classify services is proposed, since none of the classifications found in the literature was considered to be fully suitable for the needs of this research. A case study is then presented based on five food factories operating in Brazil. The information collected in the companies concerning the development of product-service systems is described and the results are discussed in an integrated form. Finally, recommendations are made about changes in strategy, process and structure that are necessary in order to develop products with service differentiation more efficiently.

Keywords

services in the industry, product development, Product Service System (PSS).
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