Product: Management and Development
Product: Management and Development
Original Article

Analysis of integrated product development

Márcio Minto Fabricio, Silvio Burrattino Melhado

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This paper presents the problem of integration between design phases and project players and proposes a new model to analyse the building design process. A theoretical analysis integrating product development interfaces has been developed and compared to descriptive case studies in two of the largest Brazilian real estate companies and building construction. As conclusions, a diagnosis of the integrated product development in the companies studied and some guidelines to improve the integration and the management effectiveness in the building design process are presented.


building, design management, product development interfaces, multidisciplinary teams
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