Product: Management and Development
Product: Management and Development
Original Article

Continuous improvement of product development process: a PLM strategy tool

Juliana Silva Agostinetto, Daniel Capaldo Amaral

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There are different understandings of Product Lifecycle Management (PLM). This paper defines it as a strategy to integrate all company activities and decisions during the life of a product. To apply this strategy is fundamental to organize and systematize a Product Development Process (PDP) through continuous improvement (CI) and implementation of PDP reference models. This article describes a case of product development systematization in a specific automotive enterprise. During the case research, recent data was collected on the company’s performance and history information regarding changes on its PDP model and practices. This research suggests the hypotheses that it is important to implement a systemic continuous improvement process (CIP) on PDP and to analyze it in order to promote the PLM strategy.


product development process, systematization, product development performance, reference model.
586fc523f7636eea018b4601 pmd Articles
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