The New Product Development Process: a discussion on the teaching proposal
Miguel Ángel Aires Borrás, Ricardo Coser Mergulhão
http://dx.doi.org/10.4322/pmd.2013.012
Product, vol.11, n1, p.42-48, 2013
Abstract
The new product development process is of crucial importance for many organizations’ survival. Many graduate programs in Brazil teach the subject in a non-applied. This article describes the experience in teaching the subject of new product development (NPD) through empirical research and, as a result, presents a proposal for teaching NPD integrated with other subjects
Keywords
teaching, new product development, problem-based learning