Product: Management and Development
https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2013.012
Product: Management and Development
Original Article

The New Product Development Process: a discussion on the teaching proposal

Miguel Ángel Aires Borrás, Ricardo Coser Mergulhão

Downloads: 0
Views: 989

Abstract

The new product development process is of crucial importance for many organizations’ survival. Many graduate programs in Brazil teach the subject in a non-applied. This article describes the experience in teaching the subject of new product development (NPD) through empirical research and, as a result, presents a proposal for teaching NPD integrated with other subjects

Keywords

teaching, new product development, problem-based learning
586fc52bf7636eea018b462f pmd Articles
Links & Downloads

Product

Share this page
Page Sections