New product development (NPD) is getting more and more significant for business competitiveness due to the increasing market globalization, products diversity and variety, and reduced life cycle. This work aimed mainly to identify waste within the NPD of a company. This was obtained through a qualitative research conducted through a case study, in order to identify enterprise waste in the PDP. The research analysis unit selected was a multinational enterprise in Brazil. This enterprise develops holders used on test tables for wire harnesses, with short, medium and long product development cycles. The results suggest that it is possible to identify wastes in NPD and improve the performance.